Exposure to alcohol ads can lead to teenage drinking

Researchers have found that exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking.

In the study, published in the Journal of Studies on Alcohol and Drugs, researchers used a framework developed to show causality between tobacco advertising and youth smoking and applied it to alcohol advertising.

According to the researchers, youth are particularly vulnerable to the influence of advertising due to their potential for forming brand loyalties at an early age, limited skepticism, and high use of social media–where alcohol marketing is increasingly found.

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