Realme India CEO Madhav Sheth on Tuesday said that the company has devised a new product strategy called 1+4+N to bring a more trendy and smarter lifestyle for every Indian as the country moves towards Unlock 2.0.
The new strategy is detailed into three main foundations. First is ‘1 Core’ that caters to the smartphone market.
“It has always been the core of our product portfolio and will be the main centre of Realme’s AIOT (Artificial Intelligence of Things) ecosystem. All our AIOT products will be connected to and managed by Realme smartphones,” Sheth said in a statement.
The second mantra is called ‘4 Smart Hubs’. This has been divided into four sub-categories – Smart TV, Smart Earphone, Smart Watch and Smart Speaker.
“We have introduced Realme Smart TV, Realme Buds Air Neo, and Realme Watch. We will soon introduce more cool products in our Smart Speaker category, along with more stylish smartwatches, high-end TVs and smarter headphones,” informed Sheth.
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