From cops on duty to young lads in small-town India, Chinese short-video making app TikTok has become a rising phenomenon, owing to a strong local network while providing marketers with a platform to reach millions of untapped users.
TikTok has 700 million users globally, out of which over 200 million are now in India, and growing exponentially. Despite being pulled by the law enforcement agencies for vitiating the digital atmosphere in the country, TikTok has created its own fan following and US players like Facebook and its apps WhatsApp and Instagram are a worried lot.
Global market research firm Forrester estimates that short video ad spending for the key Asia Pacific markets of Australia, China, India, Japan and South Korea is likely to hit $4.7 billion in 2019.
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