The canned wine market is worth US$70 million in the United States which is up by 70 percent in 2018, according to Nielsen data. The report also states it has increased by 125 percent in the UK and is now worth over £3.6 million. Sula Vineyards one of India’s biggest winery launches India’s First Wine in a can called Dia Sparkler, making it the first player in India in this segment.
Dia is a great wine for sun-kissed holidays by the beach, or reading a book as the marmalade skies turn to hues of silver or for that oh not so competitive game night or a family binge session on your favourite OTT platform. It will be available in 2 flavours, Dia Red Sparkler and the Dia White Sparkler can, staying true to its ethos of innovation and many firsts.
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