May 31 is celebrated across the globe as World No Tobacco Day and while many speak of Sachin Tendulkars credentials on the cricket pitch, one of his many heart-winning traits off the field has been his commitment to never endorse tobacco products or alcohol.
Tendulkar has been an icon for youngsters for more than three decades. During his playing days, he mesmerised the cricketing fraternity with his brilliant batting skills, inspiring many youngsters to take up the sport. However, it’s not just his cricket accomplishments which have made him a global icon. It’s his off-field behaviour as well which has forced billions across the world to aspire to become like him.
In 1996, the Master Blaster was approached to endorse a tobacco product when the tobacco companies first jumped onto the “bat sponsorship” bandwagon. But he refused.
Sources close to the 47-year-old say multiple attempts by surrogate advertisers to rope him have failed during the course of the years. Even though companies started advertising under the garb of flavoured cardamom or pan masala and soda, the Master Blaster has refused to budge.
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